AMAHARE by TONERICO: INC.
Retail store | Tokyo, Japan
AMAHARE | TONERICO: INC. | photography: Satoshi Asakawa
DESIGN NOTE
Delicate display shelves made with thin wooden plates and steel frames
Sophisticated expression utilising rough cement board as a background
An interior and exterior design that accept the existing structure
photography : Satoshi Asakawa
words : Reiji Yamakura/IDREIT
Tokyo-based design studio, TONERICO: INC. designed a concept shop AMAHARE that selling traditional tableware and crafts, carefully selected from all over Japan. AMAHARE (‘Ame’ means rain, ‘Hare’ means sunny in Japanese) named after their concept “On rainy days or sunny days, a truly relaxing life.”
The designer had got inspiration from the scene of the Japanese traditional table setting with a white wooden plate; they created calm fit-out utilising the wooden plate as a key element for the space design.
For the display shelves, 13mm square steel pipe made frame was constructed to represents the brand philosophy with a sense of the delicacy and assembled with a custom-made lightweight, thin wooden plate. Besides, wood wool cement board was chosen as a wall material because the similar material was already installed as the base layer of the existing 1970s building. On the upper part of the cement board wall was painted in grey gradation to show the image of a hazy sky.
Near the entrance, customer can enjoy the Japanese seasonality from the display of ‘Tokonoma’ inspired lower shelf beside the wall.
DETAIL
The delicate display shelves were designed with thin wooden plates and 13mm square steel pipe made frames.
For the wall, wood wool cement board was chosen because the existing building had similar material for the ceiling base layer.
On the cement board wall, the designer made a dark grey gradation on the upper part to create a sense of a hazy sky.
CREDIT + INFO
Name: AMAHARE
Design: TONERICO: INC. Hiroshi Yoneya Ken Kimizuka
Lighting plan: ModuleX
Construction: CBK
Location: 5-5-2 Shirokanedai, Minato-ku, Tokyo, Japan
Owner: Nanyo Omobito
Main use: Concept shop
Completion date: 2015
Material:
wall/wood wool cement board
display shelf/13mm square steel pipe(white paint, unpainted with clear coating) + ‘Hiba’ cypress made wooden plate
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